bp US Impact Experience

bp made world headlines transitioning from an international oil company into an integrated energy company. So, how could the company impress upon stakeholders the total impact of this new ambition?

bp set an ambition of going net zero by 2050 or sooner, and helping the world get there too. Our results needed to measure the environmental, societal and economic impact of this new integrated energy model. My team helped bp transition to a better storytelling experience: a custom, immersive digital build. This included the production of four bespoke marquee videos sharing our hydrocarbon model, renewables energy growth, a huge advocacy effort and the launch of the first-ever solar solar-powered steel mill.