Let’s talk about why CQ (Creative Quotient) is as important as IQ or EQ.

What’s CQ? Creative Quotient (CQ) is the way I think about creative problem-solvers. As a creative leader with over 20 years experience, I’ve used it to change the trajectory of people, brands and lives. I’ve harnessed it to impact omni-channel content, digital, social, commerce, integrated agency collaboration, experiential, corporate communications and reputation.

I believe that collaboration makes better work and drives results that are often measured by equity scores, sales, impressions or awards. But, most importantly, collaboration is core to the relationships I have cultivated with clients, partners, and creatives.

We have an inherent need to be fulfilled by our work. Companies today have an unparalleled opportunity to create a seismic shift in the good we can do for employees, partners, clients, and customers, without sacrificing effectiveness. And those with vision and a powerful CQ can be the leading edge of that change. That is the power of creativity – to inspire actions, change beliefs, and serve a critical role in shaping the world we create together.