Quit By Design™

Target believes all things are made better with design, especially when it comes to something as important and difficult as quitting smoking.

In a first for this retailer and our clients, our creative team partnered with Target’s in-house digital development team to launch an exclusive digital experience that designed individual quit plans. After a customized consultation, guests received daily digital support to keep them on track. This in-house custom website development went through a full discovery process, planning, design, dev, and QA. Then we worked with Target to create a “bolt on” solution to their digital environment.

Effie Finalist