Tyson Made With Love Holiday Campaign
During a holiday season dominated by center of plate heroes like turkey and ham, how does an everyday protein find its way onto the menus of the season?
Insights revealed that the way our shopper showed their love was by cooking for loved ones. So we decided to show that there were more days, more ways, and more meals than just the few stars of the season, each one an opportunity to show their care. This omni-retailer program was specifically tailored for key customers, optimized by retailer data for their primary shoppers. We opened up more days, more sales and more affinity for Tyson products during a time of year when Tyson products didn’t shine.
Effie Entry Video
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