Legends at the Grill

If your brand makes it onto the table on Memorial Day, it will stay there all summer long. So, how do summer grilling brands break through the condiment monopoly on the season?

We expanded our audience by using an all-star team of legends to reach grill masters. By partnering with The Players’ Tribune to launch content all summer long through social streams, commerce channels, and retailers, we took center grill – and stayed there – all season long.