Tyson Takes Over Halloween

How does a protein category captain stand out during a season dominated by kids and candy and things that go bump in the night?

Halloween insights showed the haunting lasts longer than we think and isn’t just for kids. Tyson demonstrated how to tap into kitchen creativity to inspire the ghoul in us all, opening up an entirely new season for our category in the retail calendar.

🏆 2018 Gold Effie Winner

Click to Play Effie Entry Video below

Creative recipes and an omnichannel ecosystem connected with shoppers on Pinterest, through text codes for recipes, and via in-club activation — including the coveted Wall of TVs at the entrance.

Evergreen for Year Two

With a successful test-and-learn approach at Sam’s Club, we were well positioned to go big next Halloween with the largest retailer in America – Walmart.

Double Feature Videos captured shoppers attention online with our food-driven creeper double features where Tyson products were the star, then drove them in-store to purchase by providing special access to Vudu.