Boursin Artisanal Collection

How do you sell a cheese to upscale shoppers who are unsure of how to pronounce it, don’t know how to serve it and can't necessarily find it?

By tapping into the cheesemongers staffed in a department curated by the famous Murrary’s and getting them to introduce its gourmet qualities, the numerous ways it can be served, paired, and used to make gourmet recipes.