Boursin Artisanal Collection

How do you sell a cheese to upscale shoppers who are unsure of how to pronounce it, don’t know how to serve it, and can't necessarily find it?

By tapping into the cheesemongers staffed in a department curated by the famous Murray’s, we had them introduce Boursin’s gourmet qualities, the numerous ways it can be served, paired, and used to make gourmet recipes.