Lightsource bp Birch Solar Farm
How do you meet the rising, sustainable energy demands in America when communities are also saying “not in my backyard”?
Solar lowers carbon emissions, attracts new businesses to communities, diversifies income for land owners, and supports biodiversity. Our campaign leveraged a core insight discovered about the opposition: these communities support the personal rights and liberties of hard-working Americans. So we rallied to explain how to the farmers whose land was hosting the solar fields, solar is just another kind of harvest.
Documentary Short
Features a sixth generation farmer and his dad and VFX created in partnership with Truescape.
Click through to digital site.
