Lightsource bp Birch Solar Farm
How do you meet the rising, sustainable energy demands in America when communities are also saying “not in my backyard”?
Solar lowers carbon emissions, attracts new businesses to communities, diversifies income for landowners, and supports biodiversity. Our campaign leveraged a core insight discovered about the opposition: these communities support the rights and liberties of hard-working Americans. So we rallied to explain that, to the farmers whose land was hosting the solar fields, solar is just another kind of harvest.
Documentary Short
Features a sixth-generation farmer, and his dad, and VFX created in partnership with Truescape.
