Tyson Back-to-School Campaign

“Do you have a second?”

Developing deep, trusting relationships with clients is something I take pride in. When one of my previous client partners at Tyson didn’t have the creative needed to win a crucial season at retail, I was her first call. In four short weeks, our team created, bid, shot, and edited this campaign.

Connecting with a new generation of parents who are looking to shake up their routine during the school year, this social-first campaign flooded feeds with colorful stop-motion videos and bold meal ideas to simply elevate everyday occasions.

Social feeds were flooded with color and ideas for back-to-school creativity.

Key Visuals set the tone for retailer channel-specific tailoring.

**Photography:** Jason Little Photo, Chicago

Amplified in social channels where parents are scrolling for inspiration, brands, and ideas.

Custom Music: Michael Vallera

Stop Motion Videos

Working with a stop-motion artist, these videos shared two ways to mix up the standard family favorites to break that back-to-school boredom.