Launch of Jimmy Dean–Integrated Agency Team

How do you launch the new face and brand voice of a national icon like Jimmy Dean? By tapping an Integrated Agency Team of collaborators to make it shine.

Ogilvy’s New Brand Campaign (below) introduced the new face and voice of Jimmy Dean. My team customized their down-home voice for the retailer strategies and channels by reinforcing brand attributes, driving product benefits, and shining a new light on the category of fast breakfast.

Ogilvy New Brand Launch: Campaign (above) introduced the new face and voice of Jimmy Dean. Our job was to keep the charm of that voice for shopper with and account for calls to action, retailer needs, day parts, stock up occasions, and size of real …

Commerce Campaign

Print and Digital Beacons drove shoppers to the category, delivering on voice, direct product benefits and calls to action, all in Jimmy Dean’s new voice – even in the standardized and oft overlooked coupon space.

Print and Digital Beacons drove shoppers to the category, delivering product benefits and calls to action, all in Jimmy Dean’s new voice.

At-Shelf Campaign took on category competition in a down home voice, delivered on key breakfast differentiators and reasons to add Jimmy Dean to your breakfast and your basket.

At-Shelf Campaign took on category competition by Jimmy delivering key breakfast differentiators.

Experiential/Retailer Sampling connected in key drive times to show how Jimmy can play a huge part in back-to-school routines, no matter how tight for time families might be.

Experiential/Retailer Sampling connected in key drive times to show how Jimmy joins back-to-school routines, no matter how tight for time families might be.