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The creative was strategically designed as bp news to align with the new aim. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1607900426602-2I3IOVH7N2HMAT1SSMJK/GridPortfolio.jpg WORK bp was able to break CTR with simple, nimble in-house social edits. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612751700952-JODNS30NQIQBQFI78JA4/3DThreePhones.png WORK We connected with Opinion Leaders by framing the content specifically for the platform’s use case: business development for LinkedIn, news update for Twitter, and latest update for Facebook followers. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612753407590-DPRU941VO4M02D2JW1B3/IconsMoodboard.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612753433114-6DRPYKJLAGWQ6IA8NYZW/IconsExample.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612753452977-ZJ30PWOYW6CXZ58NYKN4/DrawnMoodboard.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612753468343-UTTPIXG9ZF24RSJ2X401/DrawnExample.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608588666699-YL2RUSRNFNAZP2OMXKQ5/Trio.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608588597415-78HFHRHBAQTJ23JSR7TK/910FSI.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608439393140-XXQR9F52OAEZ1EP7LEFJ/ScratchOffDM.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608588193431-ZJANZXHY3MGCRJU513WH/ShelfTalk.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608516999068-LM5S3AEDXT9GIAG2JVZ8/0611_Sanofi_FullPagePrint_Shade.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608518869020-88C0UXPFEMCZ6YG63NTQ/Spread.jpg WORK The campaign featured Filipinos, not actors, to capture the true essence of the culture and country. From the fishermen on the islands to the families living in the neighborhoods, from doctors who staff clinics to the vendors in the food stalls, it was important to represent the diversity inherent in this populous nation. Please note that the video below has been redacted, both visuals and VO, to remove client branding. You will hear a blank in audio where it has been removed and see interruptive blue boxes on top of materials featuring brand identity. (P.S. I personally edited and redacted this video. It's not flashy, but it does the job.) https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608571828596-LHA9Z6U51MY0IWWS3B43/Manifesto+copy.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608572681347-3GEXGXQR0GY2XESOOI7U/Spread.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608573473249-MNNVX2VU5PAOB4M6DL6E/Print_Double.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608572778638-SJU6MLF0N1PT3WEXJKK3/PDQ2+copy.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608572850309-DM3CLJG83I74MYBDIVN9/Tab2+copy.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608599612611-E9ZWYZFRC3JP7EOOX95S/Laptop.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608599671859-9018JTFX7OIIA57G1OTI/Box.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608599703044-00G3HG21LWGE2RDT087V/ShelfTalk.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/01195091-5d26-44a9-9fc6-905726e9097d/PersonalizedFSI.jpg WORK Campaign encouraged people to share Kleenex Care packs with loved ones. Activated online with social push and sent straight to homes via USPS. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608607568859-VVMULH8JBNGQFDWBMXHK/SamplePack.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608604925637-E8EG9LOFTNMS3G30OJZU/Revised_KleenexBoxesComp.jpg WORK Our campaign was designed to keep sharing messages of care right on boxes and pocket packs. The boxes were then produced in collaboration with the internal Kimberly-Clark design team. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608605034962-EHMNJ1CNM4GN5L95HJXI/DesignedBoxes.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608608657604-XUGA7XH60N5R1I1XUU1V/DesignedPack.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609721978223-5OMLVZWYVR0U5PRDNOK1/BRSetUp.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609722877968-3LCK1LQ03JDBY6YS58MK/BRActivationMailer_2.png WORK Earth Month Activist Kits recruited Beauty Activists containing samples and a full month of Garnier megabrand gift cards. Pushed via social channels and with charitable incentive for redemption. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609723149477-0ADY00YCQUBB4M315I9I/BRWalmartAisle.png WORK Walmart-exclusive Garnier Green Hair Chalk packaged on haircare + face care gets her to “Go GarnierGreen” and post a pic online with #GarnierBeautyActivist to trigger donation to TerraCycle. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609723345166-VU8NRDU60X5138QXZC3S/BRRiteAidAisleComp.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609723071418-J39SE4W42H3DR6POVSBD/BRWalmartExper.png WORK Leverage Walmart’s fastest-growing omni-channel department by sampling Activist Kits inside grocery pickup orders. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612933384661-FWHWI3FKRX32AQUEDYIP/Screen+Shot+2019-03-08+at+6.39.39+PM.png WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609726349773-4C0MSO5ENG5122NTXZVS/MamaSetUp1.jpeg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609726368258-1HKIV6MYPWZ7YA4VC0GT/MamaSetUp2.jpeg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609726384923-RQQAOYTLFMWLKAZ19HAA/MamaSetUp3.jpeg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609726397209-P4GU645AWBOO16ETDW8M/MamaSetUp4.jpeg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609728788519-865LN7F5EYKZWM0DH9RX/MamaShazam.png WORK Garnier celebrates everything women have gotten from Mama Earth and our amazing natural ingredients. For the first time, our packs directly tell shoppers what makes Garnier so special with Shazam augmented reality experience featuring a video series with IFONLY.com, directing a minimum of 5% of every purchase to over 200 national and local charities. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609729273686-3XIFRMY851J941VYRA3P/MamaKrogerBox.png WORK The Give Back to Mama Box is a sample/coupon that transforms into a pre-paid shipping box to send her future empty full-size Garnier bottles to TerraCycle when she’s done. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609730266194-3P6L799YBVHI3RYND8ML/MamaKrogerCateConversion.jpg WORK Intercept grocery shoppers in surprising categories and show them what makes Garnier so special – the natural ingredients. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609730775893-T2H3X9L2SFEC91EYA8JB/Slide16.jpeg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609733187026-1OSEPG0QG1KTZ0HK25WW/RevealQuiz_Crop.jpg WORK Natural Wonder Social Quiz profiles her beauty as a force of nature and recommends a customized mix of Garnier Megabrand products. Shoppers receive video “skinned” with their type for social posting and can nominate a friend to trigger a donation to a charity. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609732337575-Y1NHM4QRDSUCGTQPVEI2/RevealQuizAnswer_crop.png WORK Spread the Natural Wonder experience through the fashion and style space with Condé Nast and their 23 Stories content studio. Discover which editors are which Natural Wonder, and see who they tag to take it next. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609734548605-BMTLGY6RD0EAUZ1Y2N52/RevealAnswer2.png WORK Drive shoppers in store with Essie, a sister L’Oreal brand, and a nail care bundle offer at a place where they traditionally purchase their nail care. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1609735583146-KV3WPGE9F73HVXSKPP8R/RevealTargetEndcapComp.png WORK Connect with guests at Target by offering a fashionable beauty bag made in partnership with TerraCycle, representing their commitment to beauty that benefits nature. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612759235005-3C94BDVGCH96MM29L6EH/BirchSolarWeb.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/716537d6-c69b-4e7a-8650-16a3357e56a0/LaunchPrint.jpg WORK 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https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613425521132-DXM39XCPQX29VAIPZIN9/OgilvyMosaic.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613425786784-9N0ZF9SBUX2X8UECLJU5/DrivertoStore.jpg WORK Print and Digital Beacons drove shoppers to the category, delivering product benefits and calls to action, all in Jimmy Dean’s new voice. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613425818950-1Y7FZD7VUBSYTO1UNF1C/AtShelf.jpg WORK At-Shelf Campaign took on category competition by Jimmy delivering key breakfast differentiators. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613426351092-7AGYM2MY5JJ2HWUPH6VQ/FoodTruck-WMT.jpg WORK Experiential/Retailer Sampling connected in key drive times to show how Jimmy joins back-to-school routines, no matter how tight for time families might be. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613431415523-VYO7J7R69GG8ZN7T24XJ/Blonde.jpg WORK Launch included usage of advertising photography. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613431445602-Y0PB6CC2L2R6JNLQSQMD/JanuaryFSI_v2.jpg WORK This January Launch Spread introduced the “brand visual identity” and set the tone for our comms, highlighting how little time mom spent caring for herself. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613431718183-T51C2U19YW3DQ5FKCGUT/BusThanksgiving.jpg WORK Key Drive Times used the new brand marks, which were tailored for the content, and spoke directly to mom using her existing mindset. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613431997417-V3ES8M2SPH6BTUKNCNT6/ExhaleProgram.jpg WORK New Product Launches found a way to make the brand visual identity telegraph the product benefits. At-Shelf Pump Sampling included the Suave brand flag as a primary communication space to establish equity during launch. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613431636918-V7W0XLG7TMC56ZRZVFED/suave_HotMomStuff.jpg WORK Hot Mom’s Club Partnership aligned with a like-minded advocate and helped mom find her inner hotness. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613602550854-1P9S7AMZ1IHFRZZVIR74/LegendsComp_v2.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613602108838-3Z59LKPRIX5LV6KWT5BV/InStoreElementsPrinted.jpg WORK https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/946cb896-6010-419b-a9b2-578373d1d2c0/PhoneAnimatedGif.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/963aa63f-df53-456f-bcd2-13f1e114ffda/HorrorscopeKV.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/3cd2d9b9-22d3-4b5e-9137-7939015adb0c/BottleComp.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/37799772-0252-4132-9b10-0a02befe20cf/DisplayComp.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/2b8f2e87-44a5-43c9-93ff-d9721c146526/Homepage_2.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/8b4ecdd9-0738-4587-91bd-57f6bd0b4255/ResilientFocused+copy.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/4131c0ae-ded2-4ec6-b15f-1ccfcf185482/Advocacy.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/8b84631f-45bf-40e2-a72b-3b3c359915d1/Renewables.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/98c83eda-584b-43bc-b334-7d3d1cd49a22/USIRTwitter.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/618b2642-bdcd-407b-98a0-c22e0e1e3bb0/LinkedIn.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/5dc03e5e-18c8-4650-aab3-7eb400d5aba2/RPReplay_Final1635783480_4.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/d63b267a-de6d-4509-a599-6e7a4ba50eb0/Key+Visual.jpg WORK - Make it stand out Triggered off of Texas-specific cans and QR codes, Emmitt Smith was ready to grant wishes. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/ca80e737-4627-442d-a976-d83a5f3c3653/PrizeWinnersEntries.jpg WORK - Make it stand out Texans had fantasies that spanned from VIP Suites that settled old rivalries to replica rings and trophies. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/675630ef-c696-4d4c-bf47-e7a0496c9761/Billboard.png WORK - Make it stand out In-market billboard concept tied the campaign to the Bud Light Genie that launched in February. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/b7bbe4f2-3fcc-43d0-a187-fd0851337678/SpectacularsNoback.png WORK - Make it stand out Spectaculars dominated the retail play, holding true to concept. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/22e6bfb2-a0c6-46ce-95c7-b47e8562b330/RegionalSMTs.png WORK - Make it stand out Regional customization allowed retailers and distributors to show hometown pride, in a state where it’s most important. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/0e98cbe4-45e0-44a7-8403-e28d1d11c973/HoustonKeyVisual.jpg WORK - Make it stand out In Houston, where rivalries run deep, we customized the AI tool and conversation. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/2893ce47-63ac-4a02-82b1-72605e8873c2/ShellKV.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/0e6602a1-c144-4f4e-9dad-5b1de1c1922f/Elements.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/c922f816-5154-42e9-adb4-7f2d2b103e16/InStore.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/cc8c31e6-e2a5-472a-bda9-15523c5ba064/SCALE+-+HORIZONTAL_.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/43ff09e9-fa10-4451-9c4d-2eb70e095065/TysonNuggets_15.gif WORK - Make it stand out Social feeds were flooded with color and ideas for back-to-school creativity. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/01226533-d642-4283-83ce-a0792c441e08/KeyVisualTriptych_2.jpg WORK - Make it stand out Key Visuals set the tone for retailer channel-specific tailoring. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/531bd9a1-cd08-47c3-b109-38da9bd7a63d/SCALE+-+HORIZONTAL_-1.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/bc3c9dc7-2b22-4826-a193-8b4740acb674/ComboPhoto_2.jpg WORK - Make it stand out Photography: Jason Little Photo, Chicago https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/0fe92521-f84d-43a1-88f3-3400b81422ca/SocialLayout.jpg WORK - Make it stand out Amplified in social channels where parents are scrolling for inspiration, brands, and ideas. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/52560feb-72ed-45c2-8421-0ce416229d2e/Small_IG.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/c4912eb3-e506-4803-91ed-6ccae46d0f35/JD_Croissant.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/6b30a489-7b3f-4df7-bd66-e1f3f0aa8295/HoneyHam.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/10fad0d6-2669-41aa-85a5-3cfec360ecee/BullLeadIn.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/944f99e9-5f51-4a2d-b69f-de5be2eb5256/EasyDifferent-Manifesto.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/73147716-e71f-4577-93a2-888acfc66958/ComboKV.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/533eac3f-da7b-4f80-b2fe-40c65daa7c33/TexasTrueLeadIn.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/49c2c397-8087-4ea9-b45f-d89a637df1c1/Copy+of+KEY+VISUAL2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/89c26d6d-9224-42c2-b14c-a6de758b3137/CansTogether.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/eb59708f-53fe-466b-84f8-98d3d963e1d5/RegionalAd.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/bbe04401-b6f7-4035-86b6-a78990ec47db/TexasTrueActivation.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/a071e9b2-a0dd-4806-a03f-aa3f939e09e7/Glasses2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/f6574b44-d888-418c-8a5b-5a7b32ea3948/PressureTest.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/2eb01da9-730c-4cde-858d-91bf7fd838b9/BootsLeadIn.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/c69a64a2-f823-42f7-adb5-ab8ee03e12f2/KEY-VIZ_R1r6Artboard+1+copy+11.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/02677b2f-1008-4126-bf8e-55c3825f2947/ComboKV_Boots.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/8decb76e-9f8a-4c1f-bbb3-92eafd1ca2fa/OldShop.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/537c7cf3-5f48-4d3c-8b17-8c2557fb7654/Website_2b.gif WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/b2e24b5d-3015-4550-83a8-05265e8110c5/Powerpoint2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/4fbaa877-303f-4930-8c50-802af6d7c1ed/Shoptology_Branding2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/13b8a7c4-2983-4740-b6f4-f367b16ef2a0/MetaDesign.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/70258d2c-0384-4c83-9137-4918e22f78c9/ConferenceRoundUp.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1de4b4fe-c51c-4e79-a17a-4fc019a1a031/whitepapers_infographics.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/812dcafe-acaa-4bbf-b57b-a9563588640a/thePulse.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/e279f20d-ebb0-4fa1-af7c-5e07e77766a6/CStore_2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/d7d5d122-9184-491d-bcf8-78f89b677eaa/ShelfSet.jpg WORK - Make it stand out Retail billboarding introduced a new signage format and dominated the beer case, becoming a magnet for shoppers. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/37d4433c-dc7a-48d7-aaea-08264c57a4fd/CommerceProduct.jpg WORK - Make it stand out Ready-to-load double case sleeves provide a commerce-specific stock up cue. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/11feaef3-fc4f-4f78-932c-b4ec65cf5424/Social.jpg WORK - Make it stand out The concept cashed in on social capital with a stunt case of 120 cans—one for every yard on the field. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/42ed3a86-62d2-4133-afb6-6cf665197ff6/KeyVisual_2.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/ff8daaa2-5d25-4adb-bd24-f18eec8a4d2c/Spectacular.png WORK - Make it stand out Big Box Spectaculars define a unique space retailers can transform into their own tienda by adding additional snacks and food for party prep. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/fbc8a0e2-ddfc-4c70-acec-8b2102dbbca0/Grocery.jpg WORK - Make it stand out Grocery formats greet shoppers with entry takeovers and front-of-store bóveda-inspired displays. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/bab106b1-e4bf-4380-97be-e110285f95dc/CStore.jpg WORK - Make it stand out Convenience formats still provide big bóveda impact with smaller displays and header cards. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/411922a6-89a9-4cbf-b66a-8ba53e6612ce/Barset_2.jpg WORK - Make it stand out On-premise kit included papel picado, custom talavera bar coasters, table decor and buckets. http://rebecca-zdarsky.squarespace.com/my-info daily 0.75 2016-01-07 http://rebecca-zdarsky.squarespace.com/read-me daily 0.75 2020-12-19 http://rebecca-zdarsky.squarespace.com/about daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/8ef8d3ad-b307-48a9-aec3-2ad7932f7857/Z-IMG_4371.jpg ABOUT https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/4b1db4b4-1bbc-43ef-bf5b-be2afa9cd5a8/RichHashimotoIllustration.jpg ABOUT - Make it stand out Illustration: my amazing CD Rich Hashimoto http://rebecca-zdarsky.squarespace.com/leadership daily 0.75 2026-03-08 https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/7b2ff285-b53a-4a44-9c4b-49d3114cb143/NextUp.jpg Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608581626444-VC66BSZDBFH1DHFFXM2K/Team.jpg Leadership March 2018 / In Connected’s creative team at my agency going-away party. There were drinks, tears and lots of very, very bad karaoke. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1c15266e-a492-4476-a1b1-6fa3dea224f8/FamilyWall.jpg Leadership The Agency Family Wall / I worked at agencies where teams felt siloed because their account functioned independently or cliquey because disciplines only hung out together. As a small agency it was important to unite as one team and support one other. https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1608582833351-1BNW9S8KNDBYENWZ1B5P/Effie.jpg Leadership https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1612996782542-8DW19BNFCAD1K30HRM6M/Mentor.jpg Leadership https://images.squarespace-cdn.com/content/v1/521ce400e4b0ca58ed031707/1613486400568-HT42Y8NL7CXONL7IOAEG/DigidayPullquote_Fade_v3.jpg Leadership